Evaluation Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Now looking back at my progress from my first preliminary task to my final film, I can see that I have definitely made improvement in both my editing and my variety of shots.

Firstly, my confidence has grown massively in my use of the programme Preimere Pro. I feel I can now confidently edit shots together more so than I did in my preliminary task, and my editing is generally a lot better than the simple editing seen in my preliminary task.

In my preliminary task I used the 180 degree editing rule to convey a conversation between two people, however I did not include dialogue in my film meaning I cannot compare my progression in this editing skill as the 180 rule is disregarded in my film. However I feel that using the 180-degree rule in my preliminary task helped me to improve my confidence in my editing skills and inspired me to use a variety of editing techniques in my film such as match on action.

Furthermore, I feel the continuity of my editing has improved since my preliminary task as after editing a variety of basic shots together in the preliminary task, we were assigned to film a mundane task. This involved filming an everyday task which may often be seen as ‘boring’. I filmed the simple task of washing up a mug, and used different camera angles, sound and editing techniques to try and make the film more interesting.

Another large progression is the addition of after effects to my final film. I leant how to use the complex programme to create my indent and to add titles to my final film. These are two things that I did not know how to do when creating my preliminary and therefore did not include. The use of my ident and titles has enhanced my final product and made it look more professional.


Evaluation Question 6

What have you learnt about technologies through the process of constructing this product?

I used many different types of equipment and programmes throughout the process of constructing my product, which have helped me develop many new technology skills, firstly through the different equipment I used.

I used a canon G12 camera to film the majority of my footage and I also used a GoPro hero 3 plus. I had practised with various camera whilst in school, and had gotten to grips with adjusting the aperture, as practised in the aperture task we carried out.

I also used a tripod, which helped steady the shots. I had originally filmed my opening without a tripod, but realised it was too shaky so re-filmed a lot of it. I also used a go pro stabiliser when filming the shots when a go pro was used, however the stabiliser did not seem to work on the day, however I actually like the most shaky, realistic effect that it gives the film.


A key programme I  used throughout the construction of my product was ‘premiere pro’ which I have used throughout to edit shots together to my liking. Premiere pro allowed me to not only edit all my shots together, including adding sound and music, but it also allowed me to overlay my shots on top of each other, to build suspense and tension.

In the construction of my film, I also used ‘after effects’ to create my titles, which was very useful as it allowed me to choose a variety of different fonts to suit my film and a variety of different effects for example fading in and out. I also used after effects to create my ident: placed at the beginning of my film opening. For this I followed a tutorial from video co pilot, which was very helpful as it provided step-by-step instructions.

I also used online sites such as wordpress and vimeo. I created a wordpress blog to store all my coursework and used a vimeo account to upload my videos and then embed them into my work so they could be viewed more easily.


Evaluation Question 5

How did you attract/address your audience?

To evaluate the way in which I addressed my target audience , I can firstly look back on my target audience survey and interview. After analyzing the results on Prezi it was clear that the typical convention of a thriller film was to include lots of suspense and action. I tried to use this feature by having a fast car rushing to get somewhere and my main protagonist is also seen running. These are two very typical features seen in the thriller film genre, as seen in films such as James Bond and Jason Bourne. This therefore would help my film attract a similar audience to audiences who may also watch these sorts of films.

Another feature that I concluded from my target audience survey was that my audience expected my main character to appear vulnerable. Although I didn’t technically explore any vulnerabilities of my protagonist, at the end of the film opening the audience discovers he was too late to save the girls, which could make him a vulnerable character.

When it came to location, a lot of the answers that came from my target audience survey were to do with busy cities or abandoned barns. I did in fact use an abandoned barn in my film, which will hopefully make my audience associate my film with other typical thriller films, such as The Blair Witch Project and The Abandoned.

In conclusion, I do believe that by carrying out my target audience survey and by presenting all my findings in the format of a prezi, it allowed me to visualise all my ideas very clearly and helped me to plan my film opening.

Evaluation Question 4

Who would be the audience for your media product?

I will be aiming my product at a young adult audience from the ages of 15-25. I think that this is the best way to make my film a success as this is the prime age for any consumer of films, especially thriller and action.

My film will appeal to men and women alike. To make my film content applicable and interesting to viewers I made a survey using survey monkey to question my target audience who had a previous interest in thriller films on what they would like to see in an opening; this was good as I was able to receive first hand feedback and this helped to make my ideas more concise. It also gave me good ideas on who to cast in my film and where to film the bulk of the scenes.

The results I got back suggested that thriller films often consisted of a ‘villian’ and a ‘hero’. Although the villain of the film is not reviled in the 2 minute opening, I think it is pretty obvious that the main character seen in the opening is some sort of hero character.  For locations a busy city or an abandoned farm or barn were suggested.

I asked a my friends, family and classmates to take my survey. A lot of people who did answer the survey were around 15-17, which is the target audience I am aiming for. I then used the website Prezi to analyse my results and this was useful in visually pulling ideas and concepts together to give an even clearer image of what i wanted to do in the opening.

After researching the descriptions behind different age ratings on films, I decided to give mine a 12 rating as I wanted to make the audience as broad as possible but not disturb any younger members of the public with the content. Also the majority of thrillers I have seen have tended to have been within the 12/15 rating.

In my target audience survey that I filmed, I surveyed Jess who is a large thriller film enthusiast and also studies media and so knew the conventions I should cover in my film. Jess, like many students enjoys watching films that cause suspense and tension with a strong plot line and so was an ideal target audience member to survey.

I think that I have a strong indication of the target audience for my media product through the surveying of asking my friends who are of the age of my target audience, but also by asking a few older family members as I was given the impression that they were less interested in the topics brought up in these films as they found some storylines could become too complex and far-fetched.

Evaluation Question 3



What kind of media institution might distribute your media product and why?

A production company is a company that provides a physical basis for works in the various categories such as film, television, radio, performing arts and new media art. A production company also handles budgeting, scheduling, production, scripting, post-production, distribution and marketing of the work. These are all vital components in the media making business.

Preferably I would choose Universal studies to produce my film. Universal studios is a film production company which has produced films such as the Bourne Ultimatum and Gladiator which appeal to the same target audience as my film. It’s large scale and high level of influence makes it the type of film production company I think would be ideally most suited to distributing my film. Because my target audience are teenagers and young adults, most will be interested in watching a film with extensive action scenes and good quality costume and props. These would only be achieved with a production company with a high budget and extensive expertise in their field.

I don’t think that an Independent film company would be my first choice to produce and distribute my film as often they produce films outside of the major film studio system and then sell them on in post production and I feel that I would need to have a good supply of high quality equipment which some of these companies may not have access to. However, if I decided to go down the independent company route I would first use a crowd funding website such as Kick-starter to help fund some of the production costs of the film.

Evaluation Question 2

How does your media product represent particular social groups?

Early on during the researching stage, I was able to clearly see that the general social groups displayers in thriller films were adult male and younger female, this is seen in films such as ‘Stolen’ and ‘The Stepfather’. I decided to model my characters around these sorts of convections. I type-casted my main actor to fit the image of ‘the hero’ as seen in many of the ‘James Bond’ films. I also type-cast the two young girls in my film, seen in similar films such as ‘The Visit’.Screen Shot 2017-05-04 at 13.58.32Screen Shot 2017-05-04 at 13.58.45Screen Shot 2017-05-04 at 13.58.08Screen Shot 2017-05-04 at 13.58.18

Evaluation Question 1


  1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

I believe it can be seen that my media product uses traditional formats of the thriller film genre. A key characteristic of the thriller genre is that it heavily relies on building tension and suspense. I have tried to follow this in my own media product by creating suspense by having the protagonist of the film rushing to get somewhere, as seen by him driving his car at great speed and then when arriving at the location he continues to run, showing that he is clearly in some sort of rush. This builds tension as the audience does not know where he is heading or why. This is similar to many scenes in the James Bond and Jason Bourne films, there is often a car chase or the main character is seen running.

To further build tension I used the instrumental version of the song ‘Run Boy Run’ by Woodkid, it is quite a repetitive song that builds tension as the song progresses.

I choose my location of an abandoned barn as I thought it would make the film more dramatic and the fact it looks quite run down and empty may foreshadow that something bad is about to happen. This is similar to other film locations such as ‘The Abandoned’ and ‘The Blair Witch Project’.

For props, I used a blue car which is seen in a montage of clips in the very opening of the film. This is similar to many of the cars seen in the James Bond films.

I choose my main protagonist as a middle aged male. This is quite typical in the thriller film genre, as seen in films such as Jame Bond and Jason Bourne.

My actor is seen wearing a suit, which suggests he is someone of importance. This is very similar to the costumes seen again  in the James Bond films, which could suggest he may be a secret agent, however this is not revealed to the audience.

I also used my two younger sisters as the victims in my film opening. Young girls are often used as the victims in films, as they are often more innocent and naive, this is seen in films such as ‘The Shining’.

Editing wise, I included paralell editing to show three different events going on a one time. At first we see only the man running, then we too see the girls running and there is also a few texts being typed and sent.

I think my media product does follow forms and conventions of a typical film in the thriller genre, as it builds suspense and has many features such as actors and locations, similar to other existing thriller films.

Final Draft

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In my final draft I added a lot more sound which I think is effective in the overall film as it makes all the actions taking place seem more realistic. I also added the title of my film ‘Revenge’, as although the audience discovers quite a lot within the two minute opening, I feel that the rest of the film would probably be able how the main protagonist is going to seek revenge.

Third Draft


This is the third draft of my 2 minute film opening. I edited all the clips together using the programme Premiere Pro and added titles and my ident using After Effects. The main difference from my second draft to my third draft is the colour of the shots. I added the ‘Mojo’ effect on Premiere Pro which gives the film a cold, blue sort of filter. I think this is effective in setting the scene. I also added the sound of the news reports, heard when the protagonist is running down a path. I think this works well as it almost makes the girls being kidnapped seem more real.

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Second Draft

Here is my second draft for my 2 minute film opening:

Screen Shot 2017-05-11 at 11.55.20One of the main differences between my first and second draft is the addition of overlays used in my second draft. I overplayed a few of the clips to show different events going on at one time. I also feel this adds to the tension and suspense of the film, as many clips were rather boring and repetitive beforehand, but now there is a lot more going on.